January 2007

Dural pleased with positive outcome of BAU trade fair

Montabaur.- Westerwald profile and matting specialists Dural have returned from the BAU 2007 trade fair in Munich with a genuinely positive outcome. Dural made their appearance under the exhibition motto "Wir zeigen Profil", which roughly translates to "raising our profile", though that may miss some of the wordplay that makes the original German slogan so memorable. Customers and other visitors to the fair were certainly at one with the concept, impressed as they were not only with Dural’s new business positioning as a total provider but also with the many new innovations introduced at the event.

The new positioning of the company, which was initiated last year and was accompanied by a new and modern visual image for the company, involving the redesign of all its advertising and marketing materials, has now come to completion with the re-launch of the Dural website. People viewing the 100 square metre Dural stand at the trade fair were among the first to get a chance to surf the new pages. The site has not only changed its appearance but has a new menu structure so that in future it will be easier to use for visitors, i.e. they will be able to find the solutions they need much more quickly and easily. In addition there are also special service options, such as subscription to the company’s newsletter or a variety of files that are available for download.

Dural had also, of course, brought a host of new products to the Munich event. Dural’s new profiles primarily included solutions with high-quality design finishes that will open up a raft of new possibilities for architects and designers. This includes the expansion of the already extensive construct skirting range, with its aluminium and stainless steel skirting profiles, as well as a new generation of Titan titanium-finish products that give anodised aluminium profiles the appearance of stainless steel.

One of the most keenly observed introductions featured the new stair-edging range Tredsafe. This series of products with the anti-slip Diamondtred inlays has been created to provide utmost safety for stairways and steps. Another Tredsafe characteristic is the remarkable variability and flexibility of application of the profiles. They can be used for carpeted steps, steps with vinyl covering or even bare flooring and markedly reduce the risk of falling on the stairs. The stair-edge profiles are available in aluminium, polished brass or PVC. The Diamondtred inlays not only ensure maximum safety thanks to their non-slip surface, but also thanks to their eye-catching bright colours, like yellow, red, night-glow, chevron and blue. There are also inlays in less conspicuous shades such as green, brown, black etc.

Another attention grabber at the BAU fair was the new ready-to-install shower element Tilux. This allows level-floor showers with no hindrances to be installed quickly and easily. Live presentations at the stand made this new innovation especially entertaining and a head-turner for customers and visitors to the fair.

As head of marketing Karina Kluger put it in her report on the fair, "Our decision to concentrate fully on the BAU exhibition at the start of this year, even to the extent of foregoing an appearance at the Domotex fair in Hanover, has been validated by the extent of the positive response we have achieved in Munich."


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